A backlink is simply a link from one website to another one. When another website introduces us and links to our website, in fact we get a backlink. Users enter our site through this link, and it is a particular reason of calling this kind of link "inbound link".
Search engines like Google, pays attention to the approval and referral of others to find out which sites are better. The best way to confirm and refer on the internet world is to receive SEO-friendly backlink. If there are a large number of backlinks for a site, you will be able to be more reliable for search engines, because it is trusted by others who have introduced it.
Why is backlink important?
Google has always had simple criteria for ranking websites, but when the competition is serious, it looked for better indicators like links. The more links a website and page got, the more important it was; Google also ranks it higher.
Today Google's algorithms are much more advanced, but backlinks still have the most impact on rankings of different sites.
In addition to backlink impacts on SEO and improving the ranking on Google results, backlinks are able to increase website visits. The more your backlink is on a popular page and the more clicks it gets, the more referrals your website will receive.
The effect of backlink on SEO
Keep an important point in mind; Google considers more than 200 factors when it wants to rank the results. These factors can strengthen each other or, on the contrary, reduce their effect by neutralizing them.
How to optimize the anchor text (link text)?
However, all the reviews on SEO influencing factors show that strong backlinks still have the greatest impact on improving website rankings. Of course, this effect is relative and does not mean that a website without backlinks cannot get a good rank on Google results.
Generally, backlinks are crucial for the following reasons:
Google crawls different websites with backlinks. Google bots crawl through links between websites and then index them.
It displays the reputation, credibility, authority and trustworthiness of a website. Google measures these factors from the quality and quantity of links. The connection of websites is determined by backlinks. Websites which are related to each other in terms of content or functionality are linked to each other. This is how Google notices the connections.
Anchortexts (link text) gives some information belong to the destination to Google.
What are the factors of a strong backlink?
High-quality backlink, effective, strong and guaranteed backlinks are generally known as acceptable backlinks. The meaning of acceptable backlink means that it has the greatest impact on SEO and ranking improvement. In this way, websites would be able to attract new viewers and can change them to new followers if they provided appropriate content. There is a point that we have to pay attention to it, and it is that the quality of the external links we receive is always more important than the quantity. That is, if you can get 10 quality backlinks, it is much better than having 1000 links of average quality.
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