Sushil Jain

Sushil Jain is the owner of JDASS, the luxury perfume brand in India. At JDASS, each scent is thoughtfully composed to balance elegance, character, and lasting performance. Designed for both everyday moments and special occasions.

Fashion

Why Oud Fragrances Are Becoming Everyday Luxury in India

3 Hits Sushil Jain Mar 30, 2026, 6:54 AM

Oud is shifting from a heavy, niche fragrance to a more wearable, everyday scent. Modern blends combine oud with lighter notes, making it suitable for daily use while still offering depth and longevity. The focus is on versatility and accessibility.